Permanent eyeliner makeup — also known as eyeliner microblading, microstroking or dermal cosmetics — are a form of cosmetic tattooing. Permanent cosmetic application uses tiny needles and various techniques to implant pigments into the skin for a more defined shape. Since the pigment is implanted into the skin, it is considered permanent, and yes, it is a tattoo. However, the pigments do fade over a period of 1-3 years, depending on skin health and lifestyle.

Permanent cosmetics are not necessarily intended to replace makeup completely. When you want to kick up your heels and go out for a night on the town, or simply want a different look, you can apply as much additional makeup as you wish. Permanent cosmetics can provide a great alternative to those who suffer from hair loss, alopecia, over-tweezing or thinning eyebrows.  It is also a great alternative for the busy professional or athlete who needs to look her best all the time.

We made a complete FAQ about permanent cosmetics, with everything you need to know about it. Click here and check it out.

Be a savvy consumer — training, photographs of work and testimonials are important when choosing an artist. Our Custom Beaute artists have all been certified by an SPCP Trainer in permanent makeup fundamentals and have taken advanced training. SPCP requires artists to perform a minimum of 100 hours with an trainer before certification. Advanced training includes courses such as Microblading, Areola repigmentation or Microneedling which all take thousands of hours of practice.

Custom Beaute offers permanent eyebrows, lips and eyeliner to Amherst, Buffalo, Tonawanda, Williamsville, Clarence, Grand Island, Niagara Falls and the surrounding Western New York area. Our staff is certified by trainer and master artist Sherry Hale.


Microblading is a technique in which multiple needles are used to place the pigment into the skin through tiny (papercut-like) strokes. Microblading is more affordable and has thus become very popular.  At Custom Beaute, we believe microblading can have adverse effects on the skin and the pigment may not heal to the intended color. 

When seeking eyeliner microblading in Amherst, Buffalo, Western New York or elsewhere, do your research. It takes years of training to learn how to properly tattoo faces. Custom Beaute employs professionals with experience, licensing, certifications and the latest technology. Instead of using microblades that can create additional trauma to the skin, we use a bladeless technology which allows for precision, control and very little trauma. Click here if you want to know more.



Sherry Hale is the CEO and founder of Custom Beaute. She is a CPCP Certified and licensed cosmetic tattoo artist and trainer as well as a Licensed Cosmetologist — specializing in permanent cosmetics, cosmetic laser skin treatments, makeup artistry, airbrush tanning and esthetic services. Sherry received her Dermal Pigmentation training exclusively by Expert SPCP Certified Trainers and is doctor-recommended.

Sherry has over 25 combined years' experience applying and educating in makeup and skin applications in addition to launching Custom Beaute Academy. Her specialty is custom permanent eyebrow applications.

Call to schedule your consultation today to find out what she recommends for you!

Clients must be 18 or older to have these procedures.

I had session number 1 of eyeliner done on Saturday March 18 and the results were fantastic! I followed orders and had very little swelling and barely any redness. I was totally amazed how little side effects I had, and how great my eyes look now! My friends cannot believe it. I will absolutely encourage any of my friends/family who may be interested to make an appointment!. Although I have had very little fading, I am still looking forward to my follow up appointment to make the lines slightly thicker. Thank you again, Sherry! Still in amazement!


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